Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners.

The days of “build it or remodel it and they will buy” are a thing of the past. Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners.

Participants in this course will be able to:

• Identify social media and emerging technology to enhance marketing
• Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
• Identify a variety of methods to generate and qualify sales leads
• Describe positive strategies to close the sale
• Describe follow-through techniques that lead to great referrals

Instructor: Dianne D. Beaton, CGA, CAPS, Owner and Visionary Diva, 2DiFore Marketing Solutions

Course Length: 6 hours

NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP and Master CSP

Elective for NAHB Designations: CGB, CGR

This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion. You will have access to the test for 60 days after the completion of the live sessions.

Cancellation and Refund Policy: Cancellations will also be accepted until 24 hours before the class is scheduled to begin. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to ElearningHelp@nahb.org.